BuitenSpeel is a brand that sells classic toys and games in XL garden editions. They're sold in garden centres and business-to-business.
I was consulted in the start-up phase of the brand. The name did already exist. I came up with a modular brand name system that uses the brand name as a suffix for the slogan and product names. From there I've created the playful but contemporary visual identity, packaging and website. The communication is mostly targeted at parents and children counsellors.
